05 — Brand Book & Visual Direction
One visual direction. Written down.
Consistency is what makes a small business look established. We define your colours, typography and visual direction, then document it simply so anyone — you, a designer, a printer — can keep it consistent.
Who this is for
- Businesses whose materials all look slightly different
- Owners working with several freelancers
- Brands preparing for a new website
- Teams who need rules they can actually follow
What we can do
- Brand colour palette
- Primary and secondary colours
- Typography selection
- Font hierarchy
- Logo usage guidance
- Basic visual direction
- Buttons and UI direction
- Graphic style direction
- Basic brand guidelines document
What's included
- Direction and moodboard
- Primary and secondary colour palette
- Typography selection and hierarchy
- Logo usage rules and spacing
- Buttons, UI and graphic style direction
- A short brand guidelines document
What you get out of it
- 01Materials that look like one brand
- 02Faster decisions — the rules already exist
- 03Anything you hand to a designer stays on-brand
- 04A clear starting point for your website
Our simple process
From first message to live.
- 01
Tell Us What You Need
Book a short consultation or send us your requirements.
- 02
We Create the Direction
We understand the business, recommend the right solution and agree on the scope.
- 03
We Design & Build
We create the website, brand or digital solution and share progress with you.
- 04
Review
You review the result and request final adjustments.
- 05
Launch
We connect everything and help get the website live.
Related services
08 — Contact
Have an idea? Let's build it.
Tell us what you're working on and we'll help you figure out the right next step.
Prefer to talk?
Book a 15-minute consultation.